Catalyst for Change Award in Diversity, Equity & Inclusion
Diverse Workforce
Sales Focus Inc. demonstrates what is possible when diversity, equity, and inclusion (DEI) are embedded into the core business model—not treated as a side initiative. As a global leader in outsourced sales solutions, Sales Focus Inc. has built teams that reflect a spectrum of backgrounds and experiences, making fair opportunity and unbiased advancement the foundation of its organizational culture.
Through an integrated approach to hiring, training, and advancement, the company cultivates inclusive talent pipelines where skill and accountability matter more than background. DEI at Sales Focus Inc. isn’t just a slogan—it’s the lived reality for employees who have been promoted from entry-level to senior management, with career journeys shaped by mentorship, performance, and a supportive environment that values individuality.
Over 50% of Sales Focus Inc.’s workforce comes from diverse backgrounds, with employees achieving meaningful internal mobility and success based on merit and effort. The company upholds equal opportunity for all individuals, regardless of race, religion, gender identity, age, disability, or sexual orientation. As the initiative evolves, Sales Focus Inc. is developing robust measurement by implementing regular workforce demographic tracking, monitoring retention and promotion rates, and deploying engagement and belonging surveys to ensure continued improvement and accountability.
DEI is part of Sales Focus Inc.’s DNA, embedded in recruiting, development, and leadership decisions across every client engagement and market. Leadership has championed fair opportunity and representation since inception, without fanfare—choosing instead to focus on everyday actions and trust in the transformative potential of meritocracy and support.
With flexible, digital-first tools and a people-driven approach, Sales Focus Inc. supports both clients and employees in building success that transcends traditional barriers. DEI is the source of both workplace belonging and high-performance teams, as employees from varied backgrounds continually rise to leadership, bringing fresh perspectives and new solutions to every challenge.
A finance director joined Sales Focus Inc. as an entry-level recruiter with an unconventional background. Through mentorship and the company’s focus on performance rather than credentials, she advanced to management and then to director—mirroring the journeys of many of her colleagues. These stories show how Sales Focus Inc.’s inclusive model translates into tangible opportunity, growth, and organizational success.
In numbers
50%+
of the workforce comes from diverse backgrounds
Now in its third year, the OIR Awards recognize outsourcing companies that have made positive impacts in areas such as community building, education, diversity, and health.
Accompanying the OIR Awards is the comprehensive OIR Report that analyzes each outsourcing company’s impact initiatives and highlights how their projects are transforming lives and industries.
This two-pronged campaign comprises an OIR Awards event, which honors outstanding impact initiatives by outsourcing companies, and an OIR Report, encapsulating the compelling case stories behind these initiatives.
By documenting and acknowledging the far-reaching impacts and corporate social responsibility efforts of outsourcing companies, we aim to foster a broader, more nuanced understanding of the outsourcing landscape and its potential to drive positive change.