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Outsourcing Impact Award on Community Building (Bronze)

#BeKinder

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Outsourcing Impact Review:

#BeKinder by TDCX

Outsourcing Impact Review: TDCX

TDCX is redefining the role of outsourcing in social good through #BeKinder, a sustained, multi-dimensional initiative that brings compassion, stability, and hope to hospice patients and families in partnership with HCA Hospice.

Unlike one-off charity drives, #BeKinder is a movement deeply rooted in TDCX culture, combining monthly fundraising, hands-on volunteerism, and purposeful employee engagement. Over 8,000 patients and families facing life’s toughest moments have found dignity and comfort through this approach—proving that business scale and global coordination can deliver deep, lasting impact to those who need it most.

Impact of “#BeKinder”

Since 2020, #BeKinder has supported 8,050 patients and families, generating SGD 5,100 in fundraising and nurturing a community of regular monthly employee donors. Volunteers have donated 468 hours of direct service, offering companionship, celebration, and simple acts of kindness, such as haircuts and festive support. Feedback from HCA Hospice and beneficiaries, as well as rigorous impact measurement, ensures every effort is accountable and effective, shaping future strategy for maximum benefit.

How “#BeKinder” Started: A quick background

What began as a modest partnership with HCA Hospice has evolved into a far-reaching cycle of compassion, deeply embedded in the company’s leadership priorities and operational DNA. BeKinder weaves giving, volunteering, and advocacy into work life—making support for end-of-life care a shared mission across geographies and teams.

Mission and Vision

Mission: Make a positive difference in the lives of hospice patients and families while fostering unity, purpose, and compassion among TDCX employees.
Vision: Build a sustainable ecosystem of giving, where ongoing financial and personal support is part of daily company culture and inspires wider social change.

Relevant Statistics: Facts and Figures

8,050 patients and families served since 2020
SGD 5,100 (USD 3,976) raised through continuous employee- and company-led fundraising
468 hours of employee volunteer service in direct patient care and community engagement
Ongoing, growing base of regular monthly donors guarantees long-term support

Leaders and Champions

Engagement Lead and Team: Coordinate all programs with HCA Hospice, and rally donors and volunteers
Employee Volunteers: Deliver hands-on support—festive events, companionship, and real connections to lift patients’ spirits
Leadership: Embeds #BeKinder into TDCX’s strategy, providing resources, endorsement, and a shared sense of purpose across global offices

Positive Impact Created

Quantitative and qualitative feedback highlights #BeKinder’s unique reach: patients and families experience real comfort, while employees describe the joy and fulfillment of meaningful volunteering. HCA Hospice reports critical operational benefits from TDCX’s support, with resources and services reaching those who need them, exactly when needed. The model’s blend of scale, sustainability, and humanity is inspiring similar efforts across regions and making compassion a cornerstone of work culture.

A Real Impact

Steven Au Tai Hin, TDCX Engagement Lead, says, “As a child sponsor for nearly 10 years, I've always sought ways to make a positive impact. TDCX has provided me with a platform to expand my horizons and explore new ways to give back. It's been a truly rewarding experience that has had a lasting impact on me.”

Mathilda De Boer-Lim, Head of Philanthropy at HCA Hospice, notes, “By rallying their community and championing our mission, TDCX’s unwavering support enables us to continue journeying with our patients and creating good days for them.”

Community Building

In numbers

8,050

patients and families supported since the initiative began in 2020

468

volunteer hours contributed by employees for hands-on community and patient support

SG$5,100 ($3,976)

funds raised for hospice care and patient services to date

About The Outsourcing Impact Review

Now in its third year, the OIR Awards recognize outsourcing companies that have made positive impacts in areas such as community building, education, diversity, and health.

Accompanying the OIR Awards is the comprehensive OIR Report that analyzes each outsourcing company’s impact initiatives and highlights how their projects are transforming lives and industries.

This two-pronged campaign comprises an OIR Awards event, which honors outstanding impact initiatives by outsourcing companies, and an OIR Report, encapsulating the compelling case stories behind these initiatives.

By documenting and acknowledging the far-reaching impacts and corporate social responsibility efforts of outsourcing companies, we aim to foster a broader, more nuanced understanding of the outsourcing landscape and its potential to drive positive change.